Week 1 · Sun Nov 1
The story so far.
A deep, guided reflection on your 2026: what you built, what you avoided, and the moments you showed up as yourself.
Become the main character of your story.
Starting November 1, take six weeks to slow down and honor your year so you can walk into 2027 knowing who you are and why you're here, with BC by your side and a loving community around you.
If you don't become the main character of your own story, you become a background character in someone else's.
I heard the same thing in almost every city I went to this year. A musician, a breathwork teacher, a yoga teacher, a woman who has dreamed for years of hosting her own retreats. Different people with the same quiet message: I'm ready. They were tired of communities that turned out to be funnels, and they wanted people to feel their message the way they felt it themselves.
Being the main character doesn't mean doing everything alone. The best stories have a whole cast. It means being so dialed in on who you are that you know your role on your team, you stop waiting in the wings, and the people you're meant to serve can actually find you.
Built for healers who keep getting in their own way.
You belong here if
You're already carrying something real.
- You're sharing your gift through coaching, breathwork, music, healing, or hosting, and you know it's meant to reach more people.
- You want to look honestly at 2026, the wins and the parts you'd rather skip, before you plan anything new.
- You're ready to be seen, show up consistently, and let a small circle hold you to it.
- You want to walk into January with a clear story, a clear role, and a plan you believe in.
It's not the right fit if
You want a shortcut.
- You're looking for a template to copy or someone to do the work for you.
- You want information without the reflection that makes it stick.
- You're not ready to show up for six weeks with others.
This is what it looks like when people stop hiding.
Moments from our retreats and gatherings. The mastermind brings that same depth into six weeks online, with the people who are ready for it.
How the story unfolds.
Every good story has a shape. We look back with honesty, rewrite who you are with intention, and then step into 2027 with the script in hand.
Act I
Look back.
Week 2 · Sun Nov 8
The cutting room floor.
Naming the fears, old roles, and borrowed expectations that keep you in the background, and choosing what doesn't come with you.
Act II
Rewrite.
Week 3 · Sun Nov 15
Who you are.
Getting clear on your gift, your values, and the story only you can tell, the real one, with the depth people can feel.
Week 4 · Sun Nov 22
Your role on the team.
Main character never means alone. We look at who's in your cast, where you lead, where you receive, and where you've been playing small.
Act III
Step in.
Week 5 · Sun Nov 29
Finish 2026 strong.
One bold, visible move before the year ends, so you close 2026 as the person you've been describing instead of waiting for January.
Week 6 · Sun Dec 6
The 2027 script.
Your vision, your goals, and the first steps mapped out, then spoken out loud and witnessed by the circle.
What you get.
Sundays · 2PM ET
Weekly sessions with BC
Six live Sunday community calls, each a mix of teaching, reflection, and hot seats where your story gets real attention.
Wednesdays · 2PM ET
Coworking calls
Cameras on, phones down, work done. Every Wednesday we build together so the insight turns into action.
The Identity Blueprint
The core of knowing who you are, so you can play the character you're here to play. Plus goal setting, somatic practices like prayer and meditation, and creative expression.
Your website, built with AI
We'll show you how we build custom, fully functional websites using AI, so you can grow your own business or launch your own program. (Yes, like this one.)
A small, committed circle
Peers who are building something too, the kind who notice when you go quiet and call you back in.
Your plan for next year
You leave with a clear story, a clear role, and the first steps of 2027 already written down.
BC Serna
Coach · Humanitarian filmmaker · Founder
20years doing this work
500+events hosted
100+retreats led
80+countries as a humanitarian filmmaker
1,000+high schoolers mentored
500Kpeople across the community
I've spent my life helping people tell their story.
For 20 years I've been doing this work. I founded Pursuing Purpose and The Traveling Good, hosted more than 500 events and 100 retreats, filmed stories of hope in over 80 countries, and helped create National Leadership Academy, where I've mentored over 1,000 high schoolers to lead from the heart. I've been featured as a dating coach on HBO and TLC, spoken twice on the TEDx stage, worked with brands like lululemon, Under Armour and Liquid I.V., and helped more than 100 people start their own coaching businesses and personal brands. This year alone I hosted a sold-out retreat in the Colorado mountains, ran three content challenges with hundreds of people, led the Conscious Creator Sprint, and took the Traveling Good tour across multiple states.
What I keep seeing is that the people with the most to give are often the ones hiding the most. My goal is to create leaders, my mission is to create heart-centered coaches, and my purpose is to help healers get out of their own way so they can serve more people deeply and effectively. This mastermind is where I put all three into six focused weeks. And the titles I hold closest are husband and father to two boys.
Started his own company and is now writing his book.
Alex · worked with BCLearned to lead with more grounding as a husband and relationship coach.
Dave · worked with BCThree ways in.
Same six weeks, same circle, same access to BC. Pick what works for you.
Best value · save $222
Pay in full
$888
one payment · you save $222
- Six live Sunday sessions with BC
- Six Wednesday coworking calls
- The Identity Blueprint curriculum
- Build your website with AI
- A seat in the circle
- Your 2027 plan
2 payments
2 × $555
$1,110 total
- Pay $555 today
- Your 2nd payment of $555 auto-drafts in 4 weeks
- Everything in the full program
- Same circle, same access
1-on-1 with BC
15 min
free call · no pressure
- Ask anything about the mastermind
- Talk through where you are
- See if this is your next chapter
pay in full and save $222 · the circle stays small on purpose ✦
Step into the lead role.
Want to talk it through first? Book a free 15-minute 1-on-1 with me. Tell me a little about who you are and what you're carrying, and we'll figure out together if this is your next chapter.
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Schedule your 1-on-1 call with BC
Everything you're wondering.
When does it start?
Sunday, November 1. We meet live every Sunday at 2PM ET for six weeks, with coworking calls every Wednesday at 2PM ET.
How much time does this take each week?
Plan for the Sunday session and the Wednesday coworking call, plus some time for reflection between calls. It's designed to fit around a full life, and the more honestly you engage, the more you'll get out of each session.
Is this live or recorded?
The sessions are live, because being seen by the circle is part of the work. If you can't make one, you'll still get the recording and can bring what came up to the next call.
What's the AI website piece?
We'll show you how we build custom, fully functional websites using AI, the same way this page was built, so you can grow your own business or launch your own program without waiting on a developer.
I'm not a coach yet. Is this still for me?
If you're carrying a gift you know is meant to be shared, whether that's healing, music, breathwork, hosting, or leadership in your work, you belong here. You don't need a polished business, just the willingness to show up as yourself.
Is this a religious program?
No. You'll hear me talk openly about spirit and something bigger than ourselves, because that runs through everything I do, but there's no dogma and nothing you have to believe to belong. Come exactly as you are.
How is this different from 1:1 coaching with you?
One-on-one is deep personal work over a longer stretch. The mastermind is six focused weeks in a small group, where a lot of the growth comes from watching other people step into their story and having them witness yours.
Is there a payment plan?
Yes. Pay $888 in full and save $222, or split it into two payments of $555: one today, and the second auto-drafts 4 weeks later. Not sure yet? Book a free 15-minute call with BC.
Hear from past community members.
Real people from BC's programs, sharing what changed when they stopped hiding. Tap play and turn your sound on.
Radha
Grew 20,000 followers and launched her coaching business.
Dave
Got 3 million video views and signed $10k+ in new clients.
Niki · Somatic Coach
"Changed my life."
Matt
"Knowing I had the support made all the difference."
Michaela
"I feel so much lighter and excited."
Saara
"He sees the real gift that everyone has to offer."
"I've never experienced anything like this. Being in this environment makes me feel like a new version of myself."
Nina · Spiritual Mentor"Learning how to get out of my way and speak from the heart on social media led me to host my first online poetry workshop."
Kevin · Content Creator"Going through BC's program helped me step into a new level of confidence to share my authentic voice on camera."
Naushad · Breathwork Facilitator & Men's Coach